Your digital privacy is a fundamental human right. This comprehensive Privacy Policy describes how PURET ("the Site", "we", "us", or "our"), owned and operated by ANNA HAIR SALON PTY LTD (ACN: 698 137 843), collects, uses, protects, and discloses your Personal Information when you visit, browse, or execute a purchase from www.puret.shop.

This document is structured in strict alignment with the United States Federal Trade Commission (FTC) guidelines, the California Consumer Privacy Act (CCPA), the Children’s Online Privacy Protection Act (COPPA), and global data protection standards.

1. Personal Information We Collect

When you interact with our Store, we collect specific categories of information to ensure proper checkout functionality, analytical performance, and security. This data falls into two broad classifications:

A. Information Voluntarily Provided by You (Device & Transaction Data)

• Identity & Contact Information: Your full first and last name, email address (support@puret.shop is our outbound channel), residential/business delivery address, billing address, and phone number (+61 (485) 991-154 is our corporate reference).
• Financial Transaction Data: Payment card types used, truncated tokenized markers, billing records, and specific order tallies. Note: We never store raw credit card details on our servers; they are processed via encrypted Level 1 PCI-DSS gateways.

B. Automatically Collected Technical Data

• Device Parameters: Your Internet Protocol (IP) address, operating system variation (e.g., macOS, Windows, iOS), web browser engine (e.g., Safari, Chrome), internet service provider (ISP), time zone layout, and exact cookie identifiers.
• Interaction Metrics: The specific internal pages you browse, search queries entered, duration spent on specific sections, and products viewed.

2. Technologies Employed for Data Capturing

We utilize standardized, secure digital mechanisms to optimize web experiences:

• Cookies: Small alphanumeric data files placed on your device to maintain session status, preserve your shopping cart contents, and remember your display preferences.
• Log Files: Systematic server ledgers tracking structural network actions, processing timestamps, and cross-reference pages.

3. Precise Legal Grounds for Processing Information

We do not sell, rent, trade, or lease your personal information to third-party data brokers for commercial gain. Your personal information is utilized strictly to fulfill our core contractual obligations with you, which includes:

• Processing your financial transaction, validating credit authenticity, and preventing fraudulent checkout attempts.
• Arranging domestic United States logistics fulfillment and transmitting automated tracking coordinates.
• Providing immediate, hyper-responsive customer service via support@puret.shop.
• Fulfilling structural statutory duties, including tax reporting, corporate auditing, and combating retail crime.

4. Authorized Third-Party Data Sharing

To successfully execute our retail operations, we share your data with trusted, verified corporate service infrastructure partners who are contractually bound to safeguard your privacy:

• E-Commerce Platform Provider: Shopify Inc., which powers our checkout database, product architecture, and hosting security.
• Payment Infrastructure Providers: Fully accredited processors (Visa, Mastercard, Amex, Apple Pay) to verify and capture funds.
• Logistics and Fulfillment Carriers: Premium distribution lines (USPS, UPS, FedEx) so physical items can be safely transported to your home address.

5. Behavioral Advertising and Tracking Choice

We may utilize anonymous, aggregated browsing information to display contextual advertisements across Google Ads networks. If you wish to opt-out of tailored advertising, you can do so natively via the Google Ads Settings page or by visiting the Network Advertising Initiative (NAI) opt-out portal.

6. Your United States Privacy Rights (CCPA & State Specifics)

Depending on your state of residence within the USA (e.g., California, Virginia, Colorado), you are granted advanced civil liberties regarding your data, including:

• The Right to Know/Access: The right to request an exhaustive report detailing exactly what categories of personal information we have logged.
• The Right to Rectify: The right to request immediate correction of inaccurate contact or delivery details.
• The Right to Delete: The right to request that we purge all your personal history from our active databases, subject to standard statutory bookkeeping exceptions.

To exercise any of these privileges, please submit a formal digital application to our data privacy officer at support@puret.shop.

7. Absolute Protection of Minors

In accordance with COPPA mandates, PURET does not intentionally market to, collect data from, or target individuals under the age of 18. Our storefront is designed exclusively for adult consumers possessing legal capacity. If we discover that a child under 18 has submitted personal details, we will instantly delete that data from our records.

8. Security Infrastructure and Data Storage Timeframes

We implement multi-layered cryptographic and administrative safety protocols to shield your information. We retain your transaction records only for as long as legally mandated to fulfill taxation laws, financial audits, and warranty enforcement cycles.